E-Commerce Strategy

Paper Summary:

This paper attempts to develop an e-Commerce strategy based upon the scenario of a company called Q Events. The paper paper asks one to consider the scenario of Q Events in regards to the implementation of a website and e-Business for the company. Further, the paper explores the Q Events as an organization ready for e-Business and the tools needed to implement a website and e-Strategy.

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Executive Summary
Recommendations
Conclusion

From the Paper:

"Currently Q Events is a regional company specializing in promotional goods such as T-shirts, mouse pads, mugs and other items with the customer's motif design or company logo. Q Events has significant experience in their current market although they only have a physical presence in the North West of California. They provide quantities as little as ten up to thousands of supplies directly to clients who are nationally based. However, Q Events sees the need to remain competitive in area where outside international companies are gaining strength due to their Internet presence. Currently Q Events does not have an Internet presence or website but would like to explore this option. The Managing Director is an out-going leader who lacks technical expertise. Part of the job of the consultant is to put his weaknesses to work for him and incorporate his other creative ideas into the over vision of the e-commerce strategy."

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