An analysis of the factors likely to affect the outcome of introducing electronic commerce at Blue Cut Fashion.
Written in 2008; 976 words; 5 sources; APA; $ 34.95
Paper Summary:
The paper discusses Blue Cut Fashion's proposed electronic commercialization of their products and offers recommendations for the implementation of the venture. The paper presents a SWOT analysis that reveals the strengths, weaknesses, opportunities and threats which are likely to affect the outcome of launching the electronic commerce.
"The Blue Cut Fashion activates in the apparel industry and so far, they have implemented traditional strategies, based on traditional approaches to the market and the stakeholders. Recently however, the chains' chef executive officer, Mr James Frost, has decided to implement several changes meant to improve the quality and efficiency of the business process. These changes revolve around modifications in the approach to customers, products, suppliers, intermediaries, partners and sales. A major modification is prone to occur in the chain of distribution and it implies that the company will commence to distribute their products online, through internet based applications and electronic commerce."
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