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E-Commerce Business Strategy
Business Plan # 110575
E-Commerce Business Strategy
An analysis of the factors likely to affect the outcome of introducing electronic commerce at Blue Cut Fashion.
976 words (approx. 3.9 pages) |
5 sources |
APA | 2008
Paper Summary:
The paper discusses Blue Cut Fashion's proposed electronic commercialization of their products and offers recommendations for the implementation of the venture. The paper presents a SWOT analysis that reveals the strengths, weaknesses, opportunities and threats which are likely to affect the outcome of launching the electronic commerce.Outline:
Executive Summary
Recommendations
SWOT Analysis
From the Paper:
"The Blue Cut Fashion activates in the apparel industry and so far, they have implemented traditional strategies, based on traditional approaches to the market and the stakeholders. Recently however, the chains' chef executive officer, Mr James Frost, has decided to implement several changes meant to improve the quality and efficiency of the business process. These changes revolve around modifications in the approach to customers, products, suppliers, intermediaries, partners and sales. A major modification is prone to occur in the chain of distribution and it implies that the company will commence to distribute their products online, through internet based applications and electronic commerce."Sample of Sources Used:
- Ghosh, Anup, K., 1998, E-Commerce Security: Weak Links, Best Defenses, 1st Edition, Wiley
- Goel, Ritendra, 2007, e-Commerce, Department of Computer Science and Engineering, Institute of Engineering and Technology, Lucknow, U.P.
- Korper, Steffano and Ellis, Juanita, 2000, The E-Commerce Book: Building the E-Empire, 2nd Edition, Morgan Kaufman
- Rosen, Anita, 2002, The E-Commerce Question and Answer Book: A Survival Guide for Business Managers, 2nd Edition, American Management Association
- Schmidt, Inga, 2000, E-Commerce: A Platform for Integrated Marketing: A Case Study on U.S. Retailing, Lit Verlag
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Cite this paper
APA Citation:
E-Commerce Business Strategy (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Business-Plan-E-Commerce-Business-Strategy/110575
MLA Citation:
"E-Commerce Business Strategy" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Business-Plan-E-Commerce-Business-Strategy/110575>
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