The paper evaluates the key principles in the development of an effective e-business strategy. The author points out that this process requires an evaluation of the key components of marketing, product, price, plan and promotion. The paper relates that these characteristics must be incorporated into the e-business strategy along with a plan for developing a website and other related objectives.
From the Paper:
"In today's organizations, there are a number of issues related to marketing initiatives that must be considered. It is necessary that organizations develop a strategy that will promote growth, sustainability and exposure to their businesses. In the e-business environment, it is necessary that organizations must develop a unique marketing strategy that will ensure that all organizational objectives are satisfied in the most effective manner. The following discussion will develop a strategic marketing plan for Prehistoric Computers, considering the alternatives that the firm possesses with regards to its employee structure and overall objectives. Prehistoric Computers will be successful if the marketing plan considers various opportunities with the Four P's: Product, Plan, Price, and Promotion."
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