Dove Hair Products

Business Plan # 45150

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Business > Companies
Business > Consumer Behavior
Business > International
Business > Marketing

Dove Hair Products

A business plan to introduce Dove shampoos and conditioners into Spain.

2,531 words () | 9 sources | MLA | 2003 United States

Paper Summary:

This paper discusses the possibility of introducing Lever Brothers's brand-new Dove shampoo and conditioner hair care line into Spain. The paper is in the form of a business plan, which presents the reasons why it would be in the best interest of the company to expand the market for these products into Spain. Some of the information included in this plan is the company?s history, Spain?s status, market analysis, and market strategy. The paper is also illustrated with product images.

Paper Outline:
Description of Business
Business Name and Short History
Description of Product
Location of Business
Why Is This a Good Location?
Spain?s Status
Political/Economic/Social
Market Analysis and Competition
The Industry
Target Market
Competition
Market Strategy
Sales Strategy
Potential Partners
Costs/Financing
Conclusion

From the Paper:

"Provided that we have formerly established contracts with partners who manufacture and distribute Dove products, all that is being done is adding a new product to the Dove line. Because of this our costs are going to be reasonably low since we already have factories, contacts, contracts and the majority of ingredients/materials needed. We will obviously incur ad campaign costs which can be funded through the profits of Dove hair care, our existing partners, the advertising budget (already established on a yearly basis), and our creditors. What makes this venture of Dove hair care into Spain so attractive is the procedures that usually make this kind project costly and complex, do not exist in this particular situation. This project is virtually trouble-free because we already went through these grueling procedures in 1989 when we started manufacturing Dove in Spain."