Dontdatecreeps.com

Paper Summary:

This paper discusses the business model for the Website, dontdatecreeps.com. The paper first explains that the marketing strategy for dontdatecreeps.com relies on the foundational elements of social networking and Web 2.0 by creating an enterprise-wide collaboration platform. The paper then explains the marketing mix that is comprised of the service, pricing, promotion and distribution via the website. The paper concludes that dontdatecreeps.com needs to create a brand that is synonymous with trust and validation as well as embrace social networking as a strategy. A figure that explains Web 2.0 is included with the paper as well as table of Web 2.0 applications.

Outline:
Introduction
Marketing Strategy
Summary

From the Paper:

"Despite the convenience, immediacy and en masse adoption of the Internet and its use for buying, selling and bartering products and services, there is a lack of transparency and trust. This is especially true of the dating sites where participants often portray themselves by their best behaviors and attributes, often creating multiple identities depending on their intent (Sullivan, 2004). This practice is more prevalent with men versus women and has been found to be dependent on the attributes of honesty, amount of communication, consistency of intent and action, and valence (Gibbs, Ellison, Heino, 2006). Relying on just Google is clearly not going to provide an adequate enough glimpse into a person's personality and history."

Sample of Sources Used:

• Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. http://www.proquest.com (accessed June 24, 2008).
• Roxanne E Christ, Jeanne S Berges, Shannon C Trevino. 2007. Social Networking Sites: To Monitor or Not to Monitor Users and Their Content? Intellectual Property & Technology Law Journal 19, no. 7 (July 1): 13-17. http://www.proquest.com (accessed June 15, 2008).
• Jennifer L Gibbs, Nicole B Ellison, Rebecca D Heino. (2006). Self-Presentation in Online Personals: The Role of Anticipated Future Interaction, Self-Disclosure, and Perceived Success in Internet Dating. Communication Research, 33(2), 152-177. Retrieved July 1, 2008, from ABI/INFORM Global database. (Document ID: 1016706421).
• Christoph Hauser, Gottfried Tappeiner, Janette Walde. 2007. The Learning Region: The Impact of Social Capital and Weak Ties on Innovation. Regional Studies 41, no. 1 (February 1): 75. http://www.proquest.com (accessed June 18, 2008).
• Darius Hedgebeth 2007. Making use of knowledge sharing technologies. VINE 37, no. 1 (January 1): 49. http://www.proquest.com (accessed June 30, 2008).

More papers on Dontdatecreeps.com:

• Business Plan # 113354 : "DontDateCreeps.com"

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