An analysis of the business model for dontdatecreeps.com
Written in 2009; 1,180 words; 11 sources; APA; $ 40.95
Paper Summary:
This paper discusses the business model for the Website, dontdatecreeps.com. The paper first explains that the marketing strategy for dontdatecreeps.com relies on the foundational elements of social networking and Web 2.0 by creating an enterprise-wide collaboration platform. The paper then explains the marketing mix that is comprised of the service, pricing, promotion and distribution via the website. The paper concludes that dontdatecreeps.com needs to create a brand that is synonymous with trust and validation as well as embrace social networking as a strategy. A figure that explains Web 2.0 is included with the paper as well as table of Web 2.0 applications.
Outline:
Introduction
Marketing Strategy
Summary
From the Paper:
"Despite the convenience, immediacy and en masse adoption of the Internet and its use for buying, selling and bartering products and services, there is a lack of transparency and trust. This is especially true of the dating sites where participants often portray themselves by their best behaviors and attributes, often creating multiple identities depending on their intent (Sullivan, 2004). This practice is more prevalent with men versus women and has been found to be dependent on the attributes of honesty, amount of communication, consistency of intent and action, and valence (Gibbs, Ellison, Heino, 2006). Relying on just Google is clearly not going to provide an adequate enough glimpse into a person's personality and history."
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