A discussion on marketing concept and marketing segmentation for Domino's Pizza.
Written in 2007; 4,823 words; 4 sources; MLA; $ 123.95
Paper Summary:
The paper examines how Domino's Pizza is the leader in the delivery segment of pizza sales in the U.S. The paper discusses how the company's strength in delivery is evidenced by the fact that the company delivers an average of one million pizzas a day and had the greatest market share of the delivery business at 19.4% at the close of 2005. The paper analyzes Domino's Pizza Global Operations. The paper includes a SWOT analysis, an assessment of the company's external and industry factors, Porter's Five Forces Model of Competition, and a thorough analysis of existing and potential Domino's customers.
Outline:
Criteria for Evaluating Marketing Concept and Segmentation
Situation Analysis
I. Product Market Structure
II. The External Environment:
Industry Analysis
Porters' Five Forces Model of Competition Applied to Domino's
Competitive Pressures Most Prevalent in Advertising
Economic Growth and Stability
The Customer Environment
III. SWOT Analysis
IV. Marketing Goals and Objectives
V. Marketing Strategies
VI. Marketing Implementation
VII. Budgets
VIII. Evaluation, Control, and Contingency Plans
IX. Appendices
Executive Summary
References
From the Paper:
"According to Roper, at 4:30 on an average afternoon, 73% of Americans have no idea what they will feed their family for dinner. With the growing amount of last-minute dinner decisions, pizza delivery is a timely and convenient option that gives families a viable meal replacement option for an affordable price. As daily lives become more hectic and people are less inclined to cook, shop, and clean, we would expect this occasion to increase and provide continued demand for pizza delivery."
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