Distribution Plan for Generators

Paper Summary:

This article contains a distribution plan for the marketing of portable generators in the United States. This concerns generators that are manufactured in China. The paper focuses on the consumer leisure business segment of the small generator business. The paper includes two charts in order to demonstrate the distribution strategy.

From the Paper:

"China Qianjiang Group is situated in Southeast China, kilometers from Shanghai City. China Qianjiang Group manufactures and markets a wide variety of products including small electrical power generators for home use and light business use. While enhancing its domestic market share, Qianjiang Group actively seeks opportunities to extend the company's reach to overseas markets. Today the company's products are exported to many countries and regions in Europe, North America, South America, the ..."

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