Desert Palms Hotel and Casino

Paper Summary:

The paper describes how a manager instituted the necessary strategic reforms of the Desert Palms Hotel and Casino by addressing the property's financial statements, the operational aspects of the property, the organizational hierarchy at the property, the evaluation of the property's processes and by significantly reducing the marketing and advertising expenses of the property. The paper also discusses the proposed water park at the site and provides a RBV and SWOT analysis for the casino. In addition, the paper explains the different types of strategic control and concludes that the Desert Palms Casino is in the right direction for making progress if it is able to build the water park.

From the Paper:

"Just six months earlier, Robert Hoffman had been a happily retired 55-year-old man in the habit of watching Oprah every morning and taking a long afternoon nap. After 30 years in the gaming business, 20 spent as the General Manager of the Gold Strike Inn and Casino in Boulder City, Nevada, he had welcomed retirement with open arms. When the call came from Michael Sharp, CEO of National Gaming, Inc., to consider taking over the helm of the Laughlin property, Hoffman was intrigued by the challenge but reluctant to step out of his comfortable retirement routine. Mr. Sharp was confident in Hoffman's ability to turn the property around in a couple of years, and told him he would be back in retirement before he knew it. The sales pitch worked, and a few weeks later, he arrived on the scene to assume the top spot at the Desert Palms."

Sample of Sources Used:

• Andy Lockett, Steve Thompson, Uta Morgenstern. (2009). The development of the resource-based view of the firm: A critical appraisal. International Journal of Management Reviews, 11(1), 9-28. Retrieved March 4, 2009, from ABI/INFORM Global database. (Document ID: 1622573901).
• Pearce J. A., & Robinson R. B. (2009). Strategic Management: Fomulation implementation and contol (11th ed.). New York: McGraw-Hill
• Research and Markets: Glazer's Wholesale Drug Company Inc. - SWOT Framework Analysis Identifies both Internal and External Factors. (24 February). Business Wire,. Retrieved March 4, 2009, from ABI/INFORM Dateline database. (Document ID: 1650780871).
• Saylor, J. H. (1992). TQM Field Manua. New York: McGraw-Hill

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