Dell's Global Positioning and the Chinese Market

Paper Summary:

The paper states that Dell's consumer base is not a typical American or Canadian, but a wide range of customers from developing regions like China, India and Brazil. The paper comments that China's growth and internal market developments over the last couple of decades have been an incentive for numerous companies to enter this highly profitable market: Dell is one of them. The paper highlights that Dell's global sales objective is to penetrate the lucrative Chinese market and identifies the threats and opportunities for Dell in doing so. The paper also includes a discussion on opportunities for Dell to enter other global markets.

Outline:
Dell's Global Positioning and Chinese Market
Dell's Presence on Chinese Market
Threats and Opportunities
Marketing and sales methods at Dell
Recommendations
Global Opportunities

From the Paper:

"For Dell, the Indian market is very applied to the business system that the company promotes. Indeed, the face-to-face system can work especially well when the customers are generally business entities and Dell can sell in India directly to the many software producers who need a reliable hardware platform on which to operate. As such, the recommendation for Dell is to penetrate the local Indian market starting in the large software producing centers and continuing with the urban areas, where more computers users are likely to be located."

Sample of Sources Used:

• India Economy Statistics. Economy Watch. On the Internet at http://www.economywatch.com/indianeconomy/india-economy-statistics.html. Last retrieved on September 29, 2007
• Census of India. On the Internet at http://www.censusindia.net/. Last retrieved on September 29, 2007

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