A plan for an American firm's marketing strategy (food processing) in Cuba.
Written in 1991; 1,125 words; 5 sources; $ 39.95
From the Paper:
"Introduction
The purpose of this research is to describe an international marketing plan, whereby an American company would export products to Cuba. As commercial trade between Cuba and the United States is prohibited by American law, the trade would be conducted through a Canadian subsidiary of the American company.
The description of the international marketing plan is presented in seven separate discussions. These discussions address issues related to (1) type of business, (2) product line, (3) mode of participation, (4) market evaluation, (5) competition, (6) functional issues, and (7) environmental scanning.
TYPE OF BUSINESS
The type of business selected was food processing. This..."
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