Computer Concepts, Inc.

Business Plan # 99585

Business > Business Plans
Business > Small
Canadian Studies > Business Issues

This paper is a feasibility study for a computer store, called Computer Concepts, Inc., located in Toronto, Canada.

760 words () | 3 sources | MLA | 2007 United States

Paper Summary:

This paper explains that Computer Concept's launch is designed to capitalize on the computing industry's suitability to the professional and student demographic of the target market. The author points out that, by establishing a market presence in the student and educational market, Computer Concepts can use this broad based, but niche, market to move into other mainstream markets associated with lifestyle marketing strategies where the popularity of computing products will make it as prevalent as other lifestyle products. The paper relates that Computer Concepts will locate a facility with adequate storage space for the minimal inventories that it intends on stocking; thereby, it will not require an additional storage facility and all inventory and sales space will be located together.

Table of Contents:
Venture Concept
Market Assessment
Marketing Plan
Sponsorship
Open House
Direct Mail
Operations and Supply
Profitability and Cost Structure
Pro Forma P&L

From the Paper:

"An open house is an opportunity to introduce a product or service in a low-key, low-pressure environment where consumers are more inclined to accept the positive attributes of a product or service and overlook the negative. Computer Concepts will utilize the open house method to introduce its computing products and services to the localized markets it is also trying to reach. Visitors will be encouraged to sit down and utilize Computer Concept computers as well as bring in computers for free diagnoses of issues."

Sample of Sources Used:

Geller, L. K. Response: The Complete Guide to Profitable Direct Marketing. New York: Oxford University Press; 2002.
Michman, R. D., Mazze, E. M., & Greco, A. J. Lifestyle Marketing: Reaching the New American Consumer. Westport, CT: Praeger; 2003.
Toronto. Toronto Area Demographic Data-Statistics Canada (online). 5 Oct. 2006<http://www40.statcan.ca/ l01/met01/met122.htm