This paper is a feasibility study for a computer store, called Computer Concepts, Inc., located in Toronto, Canada.
Written in 2007; 760 words; 3 sources; MLA; $ 27.95
Paper Summary:
This paper explains that Computer Concept's launch is designed to capitalize on the computing industry's suitability to the professional and student demographic of the target market. The author points out that, by establishing a market presence in the student and educational market, Computer Concepts can use this broad based, but niche, market to move into other mainstream markets associated with lifestyle marketing strategies where the popularity of computing products will make it as prevalent as other lifestyle products. The paper relates that Computer Concepts will locate a facility with adequate storage space for the minimal inventories that it intends on stocking; thereby, it will not require an additional storage facility and all inventory and sales space will be located together.
Table of Contents:
Venture Concept
Market Assessment
Marketing Plan
Sponsorship
Open House
Direct Mail
Operations and Supply
Profitability and Cost Structure
Pro Forma P&L
From the Paper:
"An open house is an opportunity to introduce a product or service in a low-key, low-pressure environment where consumers are more inclined to accept the positive attributes of a product or service and overlook the negative. Computer Concepts will utilize the open house method to introduce its computing products and services to the localized markets it is also trying to reach. Visitors will be encouraged to sit down and utilize Computer Concept computers as well as bring in computers for free diagnoses of issues."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Computer Concepts, Inc.", Essays on "Computer Concepts, Inc.", Research papers on "Computer Concepts, Inc.", Student papers on "Computer Concepts, Inc.", Book reports on "Computer Concepts, Inc.", Dissertation on "Computer Concepts, Inc.", Thesis on "Computer Concepts, Inc.", Summary of paper on "Computer Concepts, Inc.", Articles written on "Computer Concepts, Inc.".
Look for more research papers, essays and book reports on