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Comparative Analysis of Dell and Gateway

# 25102
The paper compares the companies of Dell and Gateway whose business strategy is to sell directly to the end user through a variety of interfaces.
3,805 words (approx. 15.2 pages) | 24 sources | MLA | 2002 | United States
Published on: Apr 25, 2003

Paper Summary:

The writer shows the advantages of the way in which the Dell Computer Company and Gateway Computer Company sell directly to the buyer, providing not only economic benefits inherent in maintaining virtually no inventory, but also allowing them to interact directly with their customers.

From the Paper:

"PC marketers are having a harder time than before as the saturation begins to take hold in the market; household computer penetration is rising past 50%. With the advent of inexpensive (and even free) machines, the computer hardware industry is moving toward commoditization. (Brandweek, June 21, 1999). PC prices are falling and the public is looking more and more at wireless options for Internet access representing computing, content and communications; desktop machines are less the center of consumer attention and sales than before."

Cite this paper

APA Citation:

Comparative Analysis of Dell and Gateway (2012, April 01). Retrieved May 23, 2012, from http://www.academon.com/Business-Plan-Comparative-Analysis-of-Dell-and-Gateway/25102

MLA Citation:

"Comparative Analysis of Dell and Gateway" 01 April 2012. Web. 23 May. 2012. <http://www.academon.com/Business-Plan-Comparative-Analysis-of-Dell-and-Gateway/25102>




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Published by:

chief US
Publisher Since:
Jul 09, 2000
I have a keen interest in economics, politics, business, science, and sociology and am able to write proficiently in all of these areas. I use credible sources, document my work, and adhere to very high writing standards in order to produce only first rate papers. I hold degrees in both the fields of economics and politics.
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