The paper compares the companies of Dell and Gateway whose business strategy is to sell directly to the end user through a variety of interfaces.
Written in 2002; 3,805 words; 24 sources; MLA; $ 104.95
Paper Summary:
The writer shows the advantages of the way in which the Dell Computer Company and Gateway Computer Company sell directly to the buyer, providing not only economic benefits inherent in maintaining virtually no inventory, but also allowing them to interact directly with their customers.
From the Paper:
"PC marketers are having a harder time than before as the saturation begins to take hold in the market; household computer penetration is rising past 50%. With the advent of inexpensive (and even free) machines, the computer hardware industry is moving toward commoditization. (Brandweek, June 21, 1999). PC prices are falling and the public is looking more and more at wireless options for Internet access representing computing, content and communications; desktop machines are less the center of consumer attention and sales than before."
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