Cliffhanger Sports

Paper Summary:

The paper provides a summary of Cliffhanger Sports, a company that manufactures and sells a line of outdoor styled shoes and boots. It provides an overview of the history, location and mission statement of the company. The paper then explores the product, service and technology issues associated with Cliffhanger Sports. The paper provides a comprehensive analysis of the hiking boots industry, focusing on Cliffhanger's competitors such as Timberland and providing a full marketing strategy for the company. Finally, the paper provides a financial plan for the company.

From the Paper:

"Consumers do not need a boot designed for constant wear in wilderness conditions, but a practical, attractive, affordable shoe that can stand up to daily life on the street, and sometimes venture away from the street. The market thus does not make such demands on design experience that the traditional manufacturers have an inherent advantage on technical grounds alone (apart from the marketing power of their names). This is a market that is potentially open not only to them, but also to the sports shoe manufacturers, and to general casual-shoe makers such as Keds."

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