Presents a marketing plan to produce and market a lawn game for children, based on traditional horseshoes.
Written in 2002; 2,150 words; 4 sources; $ 80.95
Paper Summary:
City Shoes(tm) is a lawn game based on traditional horseshoes that employs large rubber washers instead of metal horseshoes. It is lightweight, portable, durable and safe. The marketing plan includes a SWOT analysis, marketing strategies directed at sporting goods stores and lawn and garden shops and processes for control and analysis of the plan.
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