Church Business

Paper Summary:

This paper examines the current condition of the church, while focusing on the business strategy and promotional campaign to be implemented over a 12 month period. This paper examines the numerous existing ministries within the church, which include a teen ministry, married couple ministry, divorced couple ministry and single parent ministry. The writer contends that the proposed strategy plan and promotional campaign, detailed in this paper, involves understanding and meeting the church's current needs, while at the same time implementing original ideas to attract new members. This paper also discusses how promotional materials, advertising and televised commercials will be instituted as well as staging various musical events, aimed at attracting younger members.

From the Paper:

"The ministries are geared toward age groups and lifestyle choices made by our church members. The public relations strategy will involve understanding the church's strengths so that we can build on those strengths to continue to service our members as well as attract new members. The strengths of the church include several services for all needs, a benevolence committee to help those who are in need, our pastors provide excellent services that are thought provoking and interesting, we have contemporary music while many of the churches around this area are still using old fashioned gospel music. The church is easily located because it is right off the bypass on the only highway that goes through the entire town."

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