This paper examines Long Beach Mortgage's change management strategies aimed at strengthening the company's effectiveness in attracting, selling and serving clients.
Written in 2007; 1,965 words; 7 sources; MLA; $ 62.95
Paper Summary:
This paper evaluates the magnitude of changes required to design, install, maintain and increase the use of the Long Beach Broker Front Office Tool (BFOT). The paper also recommends change management strategies, defines metrics to measure how change is being adopted and internalized by the organization and defines contingency strategies for managing change. The paper explains that change management refers to changing how people work with the systems in place, as a result of planned processes. The paper concludes that when one considers how many IT projects never become business strategies, the role of change management becomes central to any development effort.
Outline:
Magnitude of Change Inherent In These Strategies
Change Management Model Selection
Change Management Plan
Measure, Monitor and Modify Change Management Strategies
Contingency Strategies
Conclusion
From the Paper:
"Change management refers to changing how people work with the systems in place as a result of re-architected processes. The fact that change management is often 70% of the cost of an enterprise application implementation shows how difficult this transition in behavior can be, Dyche (2002), who writes extensively on change management as it relates to Customer Relationship Management systems. Daryl R. Conner (2003) in his book Managing at the Speed of Change defines the Speed of Change Model which states that each of us is designed by nature to move through life most effectively and efficiently at a unique pace that will allow us to face changes. The author refers to this speed as the speed of change."
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