Change Management Strategies

Paper Summary:

This paper evaluates the magnitude of changes required to design, install, maintain and increase the use of the Long Beach Broker Front Office Tool (BFOT). The paper also recommends change management strategies, defines metrics to measure how change is being adopted and internalized by the organization and defines contingency strategies for managing change. The paper explains that change management refers to changing how people work with the systems in place, as a result of planned processes. The paper concludes that when one considers how many IT projects never become business strategies, the role of change management becomes central to any development effort.

Outline:
Magnitude of Change Inherent In These Strategies
Change Management Model Selection
Change Management Plan
Measure, Monitor and Modify Change Management Strategies
Contingency Strategies
Conclusion

From the Paper:

"Change management refers to changing how people work with the systems in place as a result of re-architected processes. The fact that change management is often 70% of the cost of an enterprise application implementation shows how difficult this transition in behavior can be, Dyche (2002), who writes extensively on change management as it relates to Customer Relationship Management systems. Daryl R. Conner (2003) in his book Managing at the Speed of Change defines the Speed of Change Model which states that each of us is designed by nature to move through life most effectively and efficiently at a unique pace that will allow us to face changes. The author refers to this speed as the speed of change."

Sample of Sources Used:

• Alstyne, Marshall van, Erik Brynjolfsson, and Stuart Madnick (1997) - . "The Matrix of Change: A Tool for Business Process Reengineering". MIT Sloan School Working Papers available on the Internet, accessed on June 16, 2006: http://ccs.mit.edu/papers/CCSWP189/ccswp189.html
• Alstyne, Marshall van, Erik Brynjolfsson, and Stuart Madnick (1995). "Why Not One Big Database? Principles for Data Ownership." Decision Support Systems 15.4 (1995): 267-284.
• Daryl R. Conner (1993) - Managing at the Speed of Change. Villard Books, 1993.
• Davenport (1992) - Process Innovation: Reengineering Work through Information Technology. Harvard Business School Press. October 1992.
• Dyche (2002) - The CRM Handbook. Jill Dyche. Addison-Wesley Pearson Education. ISBN 780201 730623.

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