CardioCenter Business Proposal

Paper Summary:

This paper provides a business plan to outline the structure, goals and financial aspects of creating a new cardiac catheterization lab and heart treatment center in central Florida. This center is to be called "CardioCenter," and will extend its message of expert urgent cardiac care within a 25-mile radius. The paper covers how such a center should be built, what are its fundamental goals, and how it can compete against established centers in the area. The goal of the new cardiac catheterization center is to provide services to primary care physicians and first-level cardiologists, and to provide faster and more-targeted services to patients who require catheterization and may not be close enough to a major catheterization center.

Outline:
Executive Summary
Mission of the New Center
Strategies of CardioCenter
Mission Statement
Vision Statement
Organizational Structure
Financial Structure
Debt Policy
Assumptions for Growth of the Business
Governance Model
Possible Mergers and Acquisitions
Personnel Needed
Facilities
Program Development
HCIT (Healthcare Information Technology)
SWOT Analysis
Longer-Term Plans

From the Paper:

"Within central Florida, centered around Orlando, there are three major heart centers with round-the-clock facilities available for cardiac catheterization. These centers advertise their availability, and can tout their ability to improve patients' outcomes by improving "door to balloon" time down to less than 60 minutes. Such a strategy of rapid catheterization has been shown to significantly improve the morbidity and mortality of patients (Bradley, 2006). Although many existing facilities have attempted to adapt their workflow to improve "door to balloon time," many have not, as the structural and schedule changes involved in a general-care hospital pose difficulties. "

Sample of Sources Used:

• Bradley, E. e. (2006). Strategies for Reducing the Door-to-Balloon Time in Acute Myocardial Infarction. NEJM , 2308-2320.
• IMS. (2007). 2006 Cath Lab Report. Retrieved August 4, 2007, from IMS: http://72.14.253.104/search?q=cache:jrUx906OwpgJ:www.imvlimited.com/mid/pdf/MID/Cath%252006%2520slick%2520plus%2520TOC1.pdf+cath+lab+volume+per+year&hl=en&ct=clnk&cd=7&gl=us
• Majid, J. e. (2005). PCI Time. HAMA , 294-303.
• Medcath. (n.d.). Medcath. Retrieved August 4, 2007, from Medcath: www.medcath.com
• Neuhaus, K. (1995). More on Thrombolysis and Hemorrhagic Stroke. AHA , 2794-5.

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