Proposes a plan for JIT.net to establish a vertical internet portal to market in the Harvard college area.
Written in 2002; 3,880 words; 9 sources; APA; $ 106.95
Paper Summary:
JIT.COM's primary business goal was to establish within the market area of Harvard Square, a vertical internet portal ("Vortal") which would provide a wide range of services to the fledgling and experienced Web Surfer in Boston and its associated colleges. This paper is in the form of a full and comprehensive business plan which covers all aspects including the potential market, financial plan and growth potential.
Table of Contents:
Executive Summary
Context of Business
Profile of the Specific Market
Anticipated Challenges
Marketing Plan
Financials
Implementation Plan
Statement of Resource Needs
From the Paper:
"The Internet impacted vortal evolution by infusing vast numbers of people into the online world, and through its own variations of online communities. ListServs and news groups are standard colleague-to-colleague communication hubs for millions of businesspeople, professionals, and hobbyists. The Web has developed the portal, the vortal's most immediate ancestor. Yahoo pioneered the portal concept, by successively attaching popular Web applications to its basic Web directory, including freemail, travel services, shopping, personal finance data and tools, weather, people and business lookups, instant messaging, and customization."
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