Business Plan for Istanbul Restaurant

Paper Summary:

The paper looks into each step that must be considered in order to proceed with the establishment of a restaurant. The writer first considers issues of the product and management of the restaurant. The paper then gives recommendations for marketing strategies, and finally establishes a financial plan that proves the potential for success of the restaurant.

From the Paper:

"Statistics indicate that the food service business is the third largest industry in the country, generating more than $240 billion annually in sales. The independent restaurant, such as the projected Istanbul, accounts for 15% of that total. The average American spends 15% of his/her income on meals away from home. This number has been increasing for the past seven years. In the past five years the restaurant industry has out-performed the national GNP by 40%."

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