Business Plan for Imagined Product

Paper Summary:

This paper discusses the business prospects for the product VIVID, an anti-wrinkle cream containing Retinol. The paper explores the marketing edge of this product over existing products in the market, citing both the timing of the product and the lower cost of VIVID. The author describes the marketing techniques and the business plan for the product.

Table of Contents:
Introduction
Marketing
Financial Management
Operations
Conclusion

From the Paper:

"As compared to creams which sell for $90 or higher per ounce, it is the guarantee of VIVID that wrinkle lines will vanish when used over a 30 day period. The majority of women see immediate results. VIVID has been receiving a lot of enquiries every week enquiring the causes regarding selling the product for 10% of the price charged by Estee Lauder for a comparable Retinol cream. We provide our answer that we have tested our Retinol against theirs and our cream wins by a large margin. However, we lack the marketing savvy of Estee Lauder which is beneficial to our clients. Majority of the large cosmetic companies give greatly publicized anti-aging wrinkle cream. What they are unsuccessful in disclosing that these products speed up the aging process of the skin and increase the risk of skin cancer. Clinical studies in the US and Europe demonstrate the effects of these skins to be short-term based and cause damage in the short-term and an important factor of aging of skin in the long term. (Retinol Wrinkle Treatment, 2 OZ)"

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