Business Plan - Eco-Smart

Paper Summary:

This paper takes a look at Eco-Smart, a manufacturer of top-quality, organic fertilizer for use by the farming and private use industries. The paper then reviews the subsequent portions of Eco-Smart's business plan and provides a detailed SWOT Analysis as well as marketing information, competitive analysis, and other key pieces of information that give additional insight into this unique organization.

Outline:
Executive Summary
Mission Statement
SWOT Analysis
Competitive Analysis
Legal Structure
Name/Logo
Market Overview
Value Proposition
Physical Location
Pricing Strategy
Marketing Strategy

From the Paper:

"The primary physical location will be in California due to the legal advantages of such a location; to start, the manufacturing plant/office will be centrally located in a small Central Valley city called Chowchilla. There were two main factors that helped influence my decision; rapid delivery time anywhere in the state and the amount of potential customers (farmers). Being in the heart of California, Eco-Smart will be able to fill any California customer's orders within 24 hours. No competitors can offer that as of now. The Central Valley is not only a prime spot for the manufacturing plant; it also offers the largest base of potential customers. Nearly half of the cropland and more than half of the irrigated acreage in California lie in this region, which is home to eight counties -Fresno, Kern, Kings, Madera, Merced, Stanislaus, San Joaquin and Tulare. A third of the state's farms and farmland are located in this region (California Farm Bureau, 2)."

Sample of Sources Used:

• Gutman, Benjamin N. "Ethical Eating: Applying the Kosher Food Regulatory Regime to Organic Food." Yale Law Journal 108.8 (1999): 2351-2384.
• Halweil, Brian. "USDA Organic, 100% Farmer-Free." World Watch Mar.-Apr. 1998: 2.
• "Organic Fertilizer Can Cut Greenhouse Gases." USA Today (Society for the Advancement of Education) June 1999: 15.
• "P216-M Savings Seen; Sugar Mill Turns Cane Waste into Fertilizer." Manila Bulletin 20 Feb. 2005: NA.
• US Environmental Protection Agency. . Profile of the Organic Chemistry Industry. Washington DC: US Government Printing Office, 2002. 25 Apr. 2006 <http://www.epa.gov/compliance/resources/publications/assistance/sectors/notebooks/organic.pdf#search='organic%20fertilizer%20industry'>.

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