Business Class Memo

Paper Summary:

The paper is written along the lines of a standard Business Memo format. It is based on three articles that details improvements the fast food company Wendy's should make to improve its corporate advantage. The memo emphasises the best points from the articles and looks at research obtained about the fast food industry.

From the Paper:

"Business Memo Date: November 30, 2005 To: CEO of Wendy's From: Subject: Suggestions to Add to Wendy's Corporate Advantage Improvement Which Could Add to Wendy's Corporate Advantage Wendy's is facing stiff competition from quick-casual restaurants like Panera. To compete with this style of restaurant Wendy's should concentrate on placing healthier food items on the menu, improving the quality and freshness of its product, improving the atmosphere, increasing product offerings and exploiting its promotional advantage. Join the Health Food Craze As people are starting to recognize the damage traditional fast food has done to their health as well as their waistline, more and more people may move away from the traditional burger joints toward the quick casual menus that Panera offers. Wendy's needs to move quickly in creating a menu that contains healthier food for its customers. A National Provisioner article states, "consumers are no longer willing..."

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