Brazilian Business Plan: Synergy Shoes

Paper Summary:

This paper presents an extensive analysis of the business conditions in Brazil. The author believes that the Green-Field theory in which the company, as a wholly owned subsidiary in Brazil, sets up a new international operation that will give it firm control of the Brazilian operations and the freedom to engage in global strategic coordination with the parent company, is the best mode of entry for Synergy Shoes. The paper relates that Synergy shoes will use the best leather for durability and style by importing the leather from Haining, China, which is the leather capital of the world. The author points out that, to measure the effectiveness of the manufacturing and management processes at Synergy Shoes, a feedback program will be implemented for customers, suppliers and employees.

Table of Contents:
Introduction
Comprehensive Environmental Analysis
Organization Description and Product Offering
Mission Statement
Political History of Brazil
Economic History of Brazil
Regional Alliances
Political Analysis
Economic Analysis
Cultural Analysis
Business Risk Analysis
Political Risks
Exchange and Repatriation Risks
Supply Chain Risks
E-Business Risks
Market Risks
The Legal Environment
The Tax System
Trade Barriers and Support
Global Strategy and Operations
Ethical Concerns
Entry Strategy
Strategic Marketing Goals
SWOTT Analysis
Strengths
Weaknesses
Opportunities
Threats
Trends
Differentiation and Product Modification
PLC (Product Life Cycle) Issues
The Marketing Mix
Product
Price
Place
Promotion
Organization and HR Issues
Human Resource Management and Cultural factors
Supply Chain Management
Information Technology
Research and Development Strategy
Financial Overview
Sources of Financing
Investment Levels
Budgeting
Operational Feedback and Control Mechanisms
Timeline
Various Exit Strategies
Recommendations
Market Synergy Shoes as a Great Investment Opportunity
Selling the Business to a Strategic Business
Recommendations
Appendix
Budget and Organizational Chart
Timeline
Supplier Feedback Form
Customer Feedback Form

From the Paper:

"Synergy Shoes (Synergy), as stated earlier, will establish six retail stores located in the following cities; Sao Paulo, Rio de Janeiro, Salvador, Belo Horizonte, Rio Grande do Sul and Federal District. Over the next six years, Synergy will have built the retails outlets in two phases. The first phase will be in the following cities, Sao Paulo, Rio de Janeiro and Salvador. This phase will cost Synergy approximately US$ 3.5 Million per location for a total of approximately US$7.5 Million. Then, once these stores have reached profitability, the remaining three stores will be built."

Sample of Sources Used:

• Access to Finance: The unfinished agenda (March 2007). Retrieved May 14, 2007, from http://econ.worldbank.org
• Aon Business Solutions, (2007), eBusiness Risk - The Virtual Realities of eCommerce and eRisk, retrieved from http://www.aon.com/us/busi/risk_management/risk_consulting/ebusiness
• Barbosa, R.A., October 2002, US barriers on Brazilian goods. Retrieved April 30, 2007 from www.brasilemb.org
• Bozarth & Handfield, Chapter 1 (2003) Introduction to Operations and Supply Chain Management, Retrieved from http://scrc.ncsu.edu/%20DOWNLOADS/BozarthCh01Intro.doc
• Brazil at a glance: Executive Summary, (2007, May 15) Retrieved May 15, 2007 from http://www.tmcnet.com/usubmit/-brazil-a-glance-executive-summary- /2007/05/09/2599080.htm

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