This paper is a complete business plan for Borders Group, Inc., a major retailer selling a wide range of entertainment products, especially books.
Written in 2007; 2,985 words; 64 sources; MLA; $ 88.95
Paper Summary:
This paper explains that, as the second largest retailing book store in the U.S., Borders has large financial resources to implement its strategies. The author states that Borders' strategic plan is to redirect business revenue from stock holders and dividends and back into the business. The paper relates that, with the added cash flow, marketing efforts will be increased and directed at women and baby bombers in an effort to attract these larger demographics. The author anticipates an increased market share and double digit growth over a 24 month period. The paper compares Borders with its major competitor Barnes and Nobles, which is the largest book retailer in the U.S., suggesting that Borders carries more titles from smaller publishers or self-published books in small quantity. The paper includes detailed accounting tables and an annotated bibliography.
Table of Contents:
Executive Summary
Business Description
Ownership and Management
Key Initiatives and Objectives
Marketing Opportunities
Competitive Advantages
Marketing Strategy
Summary of Financial Projections
Confidentiality
Recognition of Risk
Business Overview
Business History
Vision and Mission Statement
Objectives
Ownership
Location and Facilities
Products and Services
Description of Products and Services
Key Features of the Products and Services
Production of Products and Services
Future Products and Services
Comparative Advantages in Production
Industry Overview
Market Research
Size of the Industry
Key Product Segments
Key Market Segments
Purchase Process and Buying Criteria
Description of Industry Participants
Key Industry Trends
Industry Outlook
Marketing Strategy
Target Markets
Description of Key Competitors
Analysis of Competitive Position
Pricing Strategy
Promotion Strategy
Distribution Strategy
Management and Staffing
Organizational Structure
Management Team
Staffing
Labor Market Issues
Regulatory Issues
Intellectual Property Protection
Regulatory Issues
Risks
Market Risks
Other Risks
Implementation Plan
Implementation Activities and Dates
Financial Plan
Beginning Balance Sheet
Discussion of Projected Net Income
Discussion of Monthly Cash Flow Statement
Discussion of Projected Annual Cash Flow
Discussion of Pro-Forma Balance Sheet
Discussion of Business Ratios
Pro Forma Income Statement
Cash Flow Statement, Year 1
Three Year Projected Annual Cash Flow
Balance Sheet
Business Ratios
Note 1: Revenue Assumptions
Note 2: Assumptions Regarding the Collection of Sales Revenue
Note 3: Cost of Sales Assumptions
Note 4: Sales and Marketing Assumptions
Note 5: Property and Utilities Assumptions
Note 6: Operations Assumptions
Note 7: Banking and Other Assumptions
Note 8: Wages and Other Assumptions
Note 9: Other Sources of Funding
Note 10: Other Uses of Funding
From the Paper:
"In order to boost sales and attract new customers. Borders would use different types of promotional tools to achieve that. We would focus our advertisement on newspaper and magazines that related to retirement and health. The reason is because these channels allows us to reach our target market -- baby boomer. In addition to the advertisement, we also include discount coupons, and special deals when they visit our stores on certain day. Advertisement would also be used when there's new stores open. For our Borders Rewards Club, we hold regular events and book signing. The purpose is to get more attention from the public and get more people come to our stores."
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