A look at the origins, development, and evolution of the famous ice cream company, Ben & Jerry's.
Written in 2005; 9,154 words; 41 sources; APA; $ 189.95
Paper Summary:
This paper describes the beginnings of the Ben & Jerry's Ice Cream company, its mission statement, the takeover of the company by Unilever, the "caring capitalism" approach to business that Ben & Jerry's founders promoted and which was continued under the ownership of Unilever, and the reasons for the company's continued success.
Outline
Ben & Jerry's Homemade Inc.
History of Unilever
Unilever's Purchase of Ben & Jerry's
Ben & Jerry's Social Responsibilities Post-Unilever
Conclusions
From the Paper:
"Jerry Greenfield and Ben Cohen, friends who happened to be hippies, decided to go into business. They did not decide on producing ice cream right away; however, all their ideas for business ventures did revolve around food (Lager, 1994). Once Jerry and Ben decided on ice cream, they were on the hunt for the ideal location and ended up in Vermont. The first Ben & Jerry's Homemade Ice Cream and Crepe shop opened May 5, 1978 (Lager, 1994; and Theroux, 1993). Surprising both Jerry and Ben, the business did so well that by the ninth day they had to close early due to lack of salable ice cream (Lager, 1994). Nevertheless, the business continued to grow even though Jerry and Ben were not astute businesspersons."
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