Presents a business plan for the author's market research company to operate in Australia.
Written in 2009; 4,610 words; 28 sources; MLA; $ 119.95
Paper Summary:
This paper describes the author's plan to open a market research consultancy in Brisbane, named "Market Ideas", specializing in qualitative research and trends. The author reports the market research, which he conducted on his own market potential area of Brisbane. His possible competition targets big companies; therefore, he believes that his objective to serve small companies is viable. The paper indicates that the author is concerned about borrowing $20,000 from a bank because, as a sole trader form of business, banks are reluctant to loan that amount of money.
Table of Contents:
Table of Contents
Introduction
Business Objectives
Requirements to Succeed in your Business
Skills
Business Success
Competitive Advantage
Entrepreneurship
SWOT Analysis and Action Plan
Viability
Financial and Legal Viability
Marketing Viability
Services
Price
Place
Promotion
Target Markets
Operational Viability
Business Operation
Plant and Equipment
Business Structure
Tax Requirements and Insurances
Conclusion
From the Paper:
"My market research consultancy would target at small businesses. It is a direct distribution, in business to business sector.
"After studying the competitors in various areas and growth rates of property and business services sector which my business is into, Queensland, and particularly Brisbane seems to be the best place to set up my company. My business area would be Queensland, with a main target in Brisbane. This is the reason why I would find an office in the city suburbs, to avoid a high price rent comparing to the CBD, but close enough of the businesses I would work for."
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