Artemis Sportwear

Paper Summary:

This paper looks at the Artemis Sportswear company and discusses some of the growth and transitioning problems the company is experiencing. The paper then presents a plan for the company for improving and expanding its business by using the Ansoff Matrix approach, a strategy that businesses can use to investigate their current markets and customers, as well as to evaluate potential markets, products, and customers.

From the Paper:

"The retail business environment has forever been altered by the internet, and the ability to integrate business operations into a Web based environment. While the internet is not likely to replace brick and mortar retail operations for business, a new, brick and click business model must be pursued in order for a business to leverage their ability, master digital distribution channels, and complete effectively in a global marketplace."

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