Art Business

Paper Summary:

This paper examines the market position of an art dealer specializing in Old Masters' paintings. It presents a SWOT analysis of the business and provides recommendations for the future of the business.

Paper Outline:
Situation Overview
Strengths
Weaknesses
Opportunities
Threats
Recommendations
Bibliography

From the Paper:

"There are three primary weaknesses that Janet must address, that affect her business. The first is the fact that she does not have a consistent presence in America. Most of Janet's clientele are either American or European, and currently she only builds on this American market segment by attending one to two shows each year in the United States. Which brings to light Janet's second weakness, the lack of marketing efforts she utilizes, other than the few art fairs she attends, gallery location for street traffic and word of mouth."

More papers on Art Business:

• Article Review # 100461 : "The Contemporary Fine Art Markets"
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• Business Plan # 138581 : "Business Plan: The Cambie "Art Village"

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