Paper Summary:

This paper discusses Armstrong Holdings, Inc. and its selection of Mexico as a target market for entry and expansion. The paper relates that Armstrong maintains operations in the Mexico market but its ceramics division is currently only operated in the United States. The paper explains that the intention is to expand its ceramics operations to the Mexico market to compensate for the contracting market in the United States where both commercial and residential construction has started to slowdown.

From the Paper:

"This document discusses Armstrong Holdings, Inc. (Armstrong) and its selection of Mexico as a target market for entry and expansion. Armstrong maintains operations in the Mexico market but its ceramics division is currently only operated in the United States. The intension is to expand its ceramics operations to the Mexico market to compensate for the contracting market in the United States where both commercial and residential construction has begun to slowdown."

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