An analysis of Apple iTunes Music Store and interface.
Written in 2003; 8,753 words; 19 sources; MLA; $ 183.95
Paper Summary:
This paper examines iTunes, a combination of the "award-winning" iTunes digital jukebox software, the original iTunes Music Store, and the market-leading iPod digital music player, all of which provide music lovers with a seamless experience for buying, managing, and listening to their digital music collections anywhere.
Outline
Background
Company Profile
Special Features
Current Situation
Problems
Customer Demographics
Target Customers
Market Profile: The Market and Competition
Market
Industry Players
How Apple Fits In
Competition
Strategy
New Ways to Advertise
SWOT Analysis
iTunes? SWOT Analysis Matrix
Security and Privacy Issues
Sources Used
From the Paper:
"iTunes has gained several key alliances that they are hoping will help solidify their spot in the online music industry. iTunes is currently partnered with Audible.com, which allows them to be the only service that offers more than 5,000 audio books for sale. As of right now none of iTunes competitors have this option to offer. Another key alliance that iTunes has gained is with AOL. AOL provides one click registration to the iTunes music store for AOL's more than 25 million US members. AOL will also integrate links to iTunes artists, albums and songs throughout its leading music site, AOL music, which will give AOL members the option to link directly to the specific iTunes music store page to preview and buy music as they browse and read music news and reviews."
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