A financial report from the CEO of Apple discussing the necessary steps for the future growth of the company.
Written in 2008; 1,325 words; 1 sources; MLA; $ 44.95
Paper Summary:
This paper discusses Apple's net income and earnings. It looks at the impact of the iPod on the growth of the company and their overall sales and earnings. The paper is written from the perspective of the CEO of Apple. In it, he outlines his intended future strategies for the corporation and discusses the steps that he feels need to be taken in order to ensure continued growth and prosperity.
From the Paper:
"Overall Apple Computers looks good. Our net tangible assets are up to $11,026,000 from $9,786,000 from the previous quarter. Net assets are also up: to $16,664,000 from $14,509,000. Careful reinvestments of our profits shall ensure increased profitability in the future. My strategy for Apple therefore includes the following. First, we must conduct more marketing research to determine what features consumers are more looking for in the next generation of iPods and from the iTunes services as well. Second, we must invest more heavily into our legal and sales departments related to the iPod to retain the rights to music. Partnerships with music distribution firms and record labels may be a clever marketing tactic: a means to spread the Apple name and logo while enjoying the rights to the music our consumers love. third, we should research, develop, and market more consumer-oriented desktop and laptop computers, essentially expanding our product line and including more price categories."
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