Apple Computer SWOT Analysis

Paper Summary:

This paper discusses Apple Computer through the business device of a SWOT Analysis. The paper examines the company's strengths, weaknesses, opportunities, and threats in relationship to one another. It adds a dimension of legal (tort) liabilities given the litigious nature of the information and technology industry. The paper takes the position that Apple Computer has more upside than down.

From the Paper:

"Apple Computer SWOT Analysis Company Overview Apple has traditionally designed, manufactured, and marketed personal computers and other personal computing products to a fairly niche market comprised of education services, creative services, some business applications, and cachet conscious consumers. However, over the last several years Apple has revolutionized the personal music industry in a way that Sony did 30 years ago with its Walkman by combining the utility of its MP3 music player, the iPod, with the ease and marketability of its own music distribution network, iTunes. Apple is organized in geographic segments that include the Americas, Europe, Japan and the rest of the Asia Pacific region. Apple's headquarters is in Cupertino, California generated sales of $8,279 million in 2004, an increase of $2069 million from 2003. Strengths Commercial Creative Notebooks. Apple's commercial notebooks meant for professional applications primarily associated with graphics oriented industries have been traditionally strong and remain so."

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