An examination of a business proposition for Angel Medical's portable dialysis device.
Written in 2008; 4,072 words; 10 sources; MLA; $ 109.95
Paper Summary:
This paper discusses the business potential of Angel Medical and their portable dialysis device. It describes a background to the product and the advantages of using this product as opposed to similar products. The paper then examines marketing aspects for the device and potential business and technical risks that may exist. Finally, the paper presents the writer's personal opinion of the business proposition.
Table of Contents:
Executive Summary
The U.S. Dialysis Market
Background: Patient Switching Between Peritoneal Dialysis and Hemodialysis
Description of the Portable Dialysis Device Product Line
Advantages of the Portable Dialysis Device, vs. Hemodialysis
Manufacturing Costs, Product Pricing, and Medicare Reimbursement
Marketing
Competitive Outlook
Potential Business Risks
Potential Technical Risks
Potential Risks During Use
Product Development for an Animal Study
Company Milestones
Patents
Author's Opinion of this Business Proposal
From the Paper:
"Baxter Healthcare (headquartered in Deerfield, IL) currently has 90% of the U.S. peritoneal dialysis market. They derive most of their peritoneal dialysis revenue from selling bags of dialysate and from leasing APD cyclers, so any significant market penetration by Angel Medical would most likely be seen as a threat. While Baxter has a large U.S. and international sales presence, they are notoriously weak in R&D. Nearly all of their products and technologies were purchased, rather than developed internally. Baxter attempted to create a Portable Dialysis Device in 2000, but gave up after insufficient progress was made in the allotted time. Baxter is also the most likely suitor for Angel Medical, after the device has achieved some market penetration."
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