An Online Business Model

Paper Summary:

This paper discusses online business models and e-commerce issues for the automobile industry online. It discusses how e-businesses are structured and looks at corporate strategies. The paper then analyzes an e-business model and e-business architecture for websites such as Carsdirect. Finally, the paper discusses core business processes for e-businesses.

Table of Contents:
Introduction
Structure of E-Business
Corporate Strategy
E-Business Model
E-Business Architecture
Core Business Process
Conclusion

From the Paper:

"The Internet has opened up the opportunity for many business to obtain international exposure, unlike anything they could have ever imagined only a decade or two ago. E-commerce is convenient for the business and the consumer, and is less costly than most forms of advertising when comparing exposure and marketing costs. Automobile dealerships have joined the campaign to use the Internet to their advantage, either with individual websites or through affiliations with companies like CarsDirect, an automotive broker. This saving is passed on to the consumer who may receive a better price on goods or services when using the Internet to make purchases. This type of sales and marketing should continue to assist organizations to be as profitable as they can be both locally and globally."

Sample of Sources Used:

• 94% of Car Dealers Have a Web Site. (2004). ITFacts.biz. Retrieved on December 2, 2007, from http://www.itfacts.biz/index.php?id=P2255.
• Bertels, Thomas. (2003). Rath & Strong's Six Sigma Leadership Handbook. Hoboken, NJ: John Wiley & Sons
• Chan-Olmstead, Sylvia M. (2002). Branding and Internet Marketing in the Age of Digital Media. Journal of Broadcasting & Electronic Media, 46(4), 641-644.
• Crump, Catherine (2003). Data Retention: Privacy, Anonymity, and Accountability Online. Stanford Law Review, 56(1), 191-201.
• Duray, Dave, & Vering, Matthias (2001). The E-Business Workplace: Discovering the Power of Enterprise Portals. New York: Wiley.

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