Amazon.com

Paper Summary:

This paper discusses Amazon.com in terms of its historic and recent financial and market performance. The paper explains that Amazon.com has been identified as finally recording an operating profit as well as a net profit. Additionally, while Amazon.com has greatly expanded its online products and services, it has as of yet not diluted its brand image. Finally, Amazon.com continues to leverage technology to deliver an industry leading customer service strategy and solution.

From the Paper:

"Amazon.com's primary product line is of course books. However, beginning in the late 1990s Amazon began selling music CDs and miscellaneous other products. Since its 2001 restructuring Amazon completely reoriented itself from a specialty retailer of books to a full-line online shopping portal selling a host of consumer products including toys, apparel, and electronics (Epstein, 2004, p.85). A key difference in its strategic format post 2001 compared to pre-2001 is that Amazon moved from controlling and managing product inventories to largely redirecting them."

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