Analyzes the feasibility of a firm's plan to focus on moving perishable goods from source to market. Discusses costs, benefits, strategy, industry conditions and technology.
Written in 1999; 1,800 words; 10 sources; $ 63.95
Paper Summary:
This research explores the feasibility of a business strategy option for an air transportation firm that would cause the firm to focus almost exclusively on the air transport of perishable goods from source to market.
From the Paper:
"A PERISHABLES STRATEGY
Introduction
This research explores the feasibility of a business strategy option for an air transportation firm that would cause the firm to focus almost exclusively on the air transport of perishable goods from source to market.
Justification For A Perishables Strategy
Speed and constant temperature are the keys to success in shipping time-sensitive goods like flowers, seafood, and fresh fruits (Cohan 10). As an example, on Valentine's Day the temperature in Minneapolis hovers around 20 degrees Fahrenheit; yet many of the city's residents want to celebrate the holiday with red roses that must be shipped from warmer climes. Roses for Minneapolis in mid-winter come primarily from Mexico. The Mexican border is ..."
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