A look at the role of advertising in a small tile company in the Greek market.
Written in 2004; 13,400 words; 39 sources; MLA; $ 249.95
Paper Summary:
This paper examines how marketing and advertising are linked and analyzes the fundamental facets of marketing, advertising, and advertising for small businesses. It provides a case study of a small business in Greece, Aristides A.E., and evaluates its marketing strategy to see if any improvements can be made. It attempts to create a new marketing plan to market Aristides A.E. as a distributor of exclusive goods, to generate more high-value orders, and to build relationships with clients who are likely to keep coming back for more products.
Outline
Literature Review
Methodology
Discussion
Conclusions and Recommendations
From the Paper:
"Public Relations is also a necessary evil for the small business: public relations takes a number of forms and in its purest form is viewed as the means by which a company can communicate honestly and accurately with its public: it includes media releases, product launches and premises openings (My Business, 2004c; Williams, 2004). PR is generally a cheap form of communication, but, if you want to do it effectively there are simple guidelines to follow: if you are about to set up a business send a press release to the local paper, or hold a launch event and target the appropriate trade journals (My Business, 2004c). When writing a press release, it is vital to keep it simple: journalists are bombarded with hundreds of press releases every week and have tight deadlines to meet, and so if the press release babbles, there is a very good chance it will end up in the bin before the third paragraph is reached."
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