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Ad Plan: Geoplex Watches
Business Plan # 22046
Ad Plan: Geoplex Watches
Details the approach that a hypothetical company, Geoplex, has taken in selling its $15,000 upscale chronometer with a Global Positioning Satellite transponder embedded in it.
2,250 words (approx. 9 pages) |
6 sources |
1995
From the Paper:
"Executive SummaryThe advertising plan below is based on the marketing plan for Geoplex watches, which detailed the approach the manufacturers of the product, a $15,000 upscale, GPS locating chronograph (wrist watch) have taken to sell this watch to the upscale target market described below.
There are two major advertising objectives. The first is to position the Geoplex as a "must-have" product on the upper scale of the Kim-Lord purchase decision grid. The second is to create sales messages that motivate the target consumer to the desired action (purchase).
The advertising strategy detailed below consists of several parts: identification of target market and customer; selection of media to reach that customer; media messages that will reach that ..."
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APA Citation:
Ad Plan: Geoplex Watches (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Business-Plan-Ad-Plan-Geoplex-Watches/22046
MLA Citation:
"Ad Plan: Geoplex Watches" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Business-Plan-Ad-Plan-Geoplex-Watches/22046>
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