AT&T: Twenty Years of Change

Paper Summary:

This paper is a case study of AT&T as the company goes through its third breakup in twenty years, announcing in 2000 that it would affect a breakup of its business into different units. The paper explains that this restructuring would create separate wireless, broadband, business long distance and consumer long distance companies. The paper shows how this restructuring mirrored the breakup of the Bell telephone company that produced AT&T and several other companies in the first place.

From the Paper:

"AT&T announced in 2000 a breakup of its business into different units, a restructuring that would create separate wireless, broadband, business long distance, and consumer long distance companies. This restructuring mirrored the breakup of the Bell telephone company that produced AT&T and several other companies in the first place. This would be the third time in two decades that the company had been forced to split into separate entities. The company was also prepared to sell off its non-strategic assets. The intent was to emerge a learner company with a clearer core business mission. Technological innovation was clearly a goal for AT&T during most of its history and the company developed a large number of new products for use in homes, offices and other sites to give the consumer access to the latest in telephonic capabilities."

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