ABC Greetings

Paper Summary:

The paper is the business plan for the launch of a Vietnamese greeting card company with a specialty product - cards with aromatherapy scents and candles. The paper includes all of the standard analysis sections such as PESTLE and SWOT, as well as basic financials and lacks only the associated spreadsheets of the pro forma to constitute an entire business plan. The paper concludes with an action plan for the months of September, 2004 through January, 2005.

Table of Contents:
Executive Summary
Mission Statement
Background on Industry
PESTLE - Political, Economic, Social, Technological, Legal, Environmental
SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats
Competitive Analysis
Target Market
Marketing Objectives and Strategies
New Product Description
Packaging and Branding
Inventory Control
Budget
Control
Detailed Action Plan
Reference

From the Paper:

"The first product of ABC Greetings is a line of specialty greeting cards. These cards are everyday cards; that is, created for everyday giving and not specifically for any special occasion. The difference in the ABC Greetings line is the addition of a corresponding aromatherapy scent that ties in to the card's message. It is expected that in the near future the line will be expanded to include special occasion cards with an appropriate scent for that occasion."

More papers on ABC Greetings:

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• Analytical Essay # 110155 : "The ABC's of e-Commerce"

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