A Marketing Plan

Paper Summary:

The paper looks at the proposal to launch a business selling colorful embroidered tops, primarily targeted towards the female Hispanic population. The paper examines the competition and explains that 'Flamenco' is a concept that deals exclusively with tops from a very cultural perspective and it is here that 'Flamenco' seeks to carve a niche for itself. The paper explores the brand philosophy and objectives, the design of the product, the price and the location of stores. The paper also looks at the marketing budget and controls in place.

Outline:
Executive Summary
The Target Market
Competitive Scenario
Brand Philosophy and Objectives
Budgets and Controls

From the Paper:

"Focusing on the music and dancing culture of Latinos, the tops in bright colors in different styles such as shimmer and colorful embroidery will be launched under the brand name 'Flamenco'. Exclusive outlets will be opened in places like 'New Mexico' and Southern California' etc.. The clothing line will be have medium range of prices while an exclusive premium section will also be launched to cater to exclusive clients with exclusive designs. Nevertheless, the clothing line will be marketed as an affordable pret-a-porter or ready to wear line. The product will be marketed with the flamenco dancing concept that celebrates life and spreads feelings of cheerfulness and vivacity."

Sample of Sources Used:

• Elias, Cristina. 'Young Hispanics and Hip Latinos' September 13, 2005. Ahorre.com. 21 May 2006<http://www.ahorre.com/blog/hispanic_marketing/us_hispanic_market/young_hispanics_and_hip_latinos/>
• 'LATINA FLAVOR: Today's Hispanic Woman Feasts On Fashion' 3 October 2005. Cotton Incorporated. 21 May 2006<http://www.cottoninc.com/lsmarticles/?articleID=416>
• 'LATINA CLOTHING LOVERS: Clothes shopping is a passion for many Hispanic American women' 19 October 1998. Cotton Incorporated. 21 May 2006<http://www.cottoninc.com/lsmarticles/?articleID=285>
• 'Hispanic'. Wikipedia Encyclopedia. 21 May 2006<http://en.wikipedia.org/wiki/Hispanics>

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