Paper Summary:

Ocean park stands as one of Hong Kong's most popular theme parks. This essay discusses the operations of Ocean Park and its business model. It looks at the changes that have taken place in the last five years with the development of the Disney theme park. This piece was written with a business standpoint in mind to discuss such things as advantages, strategies, competition, and more.

Outline:
Introduction
The Theory
Opportunities and Threats
Contextual and Transactional Environments
Competitive Advantages / Core Competencies
Recommendation
Conclusion

From the Paper:

"In recent years, Ocean Park's monopoly position has left them complacent. Given the relatively shortage (and consequently high price) of land in Hong Kong, the arrival of any competition must have at one point seemed unlikely. That the competition is in the form of the world leader in the industry means that Ocean Park is going to have to improve in almost every area of its business. More importantly, Ocean Park needs to determine what competitive advantages it has, so that it may leverage those against Disney. This paper will undertake an analysis of Ocean Park, paying special attention to how the company competes today and how it can compete in a post-Disney world.
The situation is not entirely dire for Ocean Park. The park they operate is sufficiently differentiated from that of Disney that there is probably room for both competitors in the marketplace. For Ocean Park, however, they are facing an immediate threat to their revenue streams. Action must be taken now in order to put Ocean Park in a position to compete with Disney."

Sample of Sources Used:

• Chiu, Andrea. (2005). No Worries, says Ocean Park Head. The Standard. Retrieved April 19, 2009 from http://www.thestandard.com.hk/news_detail.asp?we_cat=4&art_id=950&sid=4462891&con_type=1&d_str=20050908
• Banay, Sophia. (2006). World's Most Popular Amusement Parks. Forbes. Retrieved April 19, 2009 from http://www.forbes.com/2006/05/31/world-amusement-parks_cx_sb_0601feat_ls.html
• Pava, Calvin H. P. (1983). Managing New Office Technology. Retrieved April 19, 2009 from http://books.google.com/books?id=I9LkaLOM4toC&pg=PA45&lpg=PA45&dq=contextual+transactional+environment&source=bl&ots=Y4q19dBAvn&sig=PiK8elcJVOML85RfbbMaDbyvpOI&hl=en&ei=LarrSaPvLYHCtwe267mRBg&sa=X&oi=book_result&ct=result&resnum=2
• No author (adapted from Porter, Michael). (2007). Competitive Advantage. QuickMBA. Retrieved April 19, 2009 from http://www.quickmba.com/strategy/competitive-advantage/
• No author. (2009). Shenzhen. Deloitte. Retrieved April 19, 2009 from http://www.deloitte.com/dtt/section_node/0,1042,sid%253D10727,00.html

Visitors who viewed this Business Plan also liked these:

• Research Paper # 94912 : "Disneyland in Hong Kong"
• Term Paper # 134450 : "Housing Policy in Hong Kong"
• Essay # 32556 : "Democracy in Hong Kong"

APA Citation:

MLA Citation: