A review of the book about the retail industry, "Up Against the Retail Giants", by Coskun Samli.
Written in 2007; 1,249 words; 1 sources; MLA; $ 42.95
Paper Summary:
This paper discusses Coskun Samli's book "Up Against the Retail Giants". The paper explains that the book that is written for the smaller business person who needs to realize that he or she is entering a market that is dominated by real giants like Wal-Mart, Costco, and Home Depot. The paper looks at how the book emphasizes that the business person needs to have a strong sense of reality, know the nature of the market, and develop a clear strategy for addressing the disparity between the small company and the large.
From the Paper:
"Indeed, Samli begins with a consideration of the nature of retailing and of ideas that empower the retailer and attract and keep customers. The process of managing a retail outlet is depicted here as a matter of strategy development, which also means giving the retail establishment certain distinguishing features enabling consumers to identify the company as well as to be attracted to it. However, as Samli also points out, the distinguishing features alone could drive consumers away as well as attracting them."
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