The Success of JetBlue

Paper Summary:

The paper examines "Blue Streak: Inside JetBlue, the Upstart that Rocked an Industry" and its account of the small, upstart airline called JetBlue that has had a major impact on the aviation industry. The paper highlights the book's message that small business owners have a chance to succeed in a world that is dominated by major corporations, if they treat their customers in a manner that makes them want to come back for more. The paper goes through the positive aspects of the book but notes that the account is one-sided and only really gives positives on the airline. The paper still concludes that the book is still an excellent read for any small business owner.

From the Paper:

"The book Blue Streak : Inside JetBlue, the Upstart that Rocked an Industry, by Barbara Peterson, is an author's account of a small, upstart airline called JetBlue that has had a major impact on the aviation industry. This book goes over the history of this airline and also gives a biography of the company's founder and CEO, David Neeleman. This book shows that small business owners do have a chance to succeed, in a world that is dominated by major corporations, if they treat their customers in a manner that makes them want to come back for more. Despite the fact that this account is one-sided and only really gives positives on the airline, it is still an excellent book for any small business owner to read."

More papers on The Success of JetBlue:

• Research Paper # 29037 : "The Success of JetBlue and Southwest Airlines After 9-11"
• Case Study # 139482 : "Jetblue Airways - Customer Experience"
• Case Study # 73099 : "JetBlue: Case Study"

APA Citation:

MLA Citation: