"The Long Tail"

Paper Summary:

The paper discusses Chris Anderson's book, "The Long Tail: How Technology is Turning Mass Markets into Millions of Niches", which explores how technology is creating new marketplaces. The paper goes through all fourteen chapters of the book, which show how technology is changing the face of products offered today and how people are spending their money.

Outline:
Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14

From the Paper:

"Chris Anderson has compiled research for almost two years to define new marketplaces that in his mind are originating with the technological advances of today. Ebooks, iTunes, and Amazon.com are all examples of attempting to give people what they want, as individuals are determining what it is they are looking for. Several years ago, Anderson points out, that there were very few choices for people to turn to. This, in turn, made all viewers of television "Seinfeld" or "The Simpsons" connoisseurs. However, today, with mainstream shifting paradigms, it is much easier for individuals to log on to iTunes and simply see what it is people are purchasing, and see for yourself what the fuss is about. In a sense, Anderson argues that technological impact is changing the face of the products offered today, and how people are spending their money."

Sample of Sources Used:

• Anderson, Chris. (2006). The Long Tail--Why The Future of Business is Selling Less of More. Hyperion. New York.

More papers on "The Long Tail":

• Book Review # 116910 : "Constructive Analysis of "The Long Tail"
• Term Paper # 125742 : "Business in the World Today"
• Term Paper # 127256 : "Management Course Journal"

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