A review of "The Long Tail: How Technology is Turning Mass Markets into Millions of Niches" by Chris Anderson.
Written in 2009; 1,610 words; 1 sources; APA; $ 52.95
Paper Summary:
The paper discusses Chris Anderson's book, "The Long Tail: How Technology is Turning Mass Markets into Millions of Niches", which explores how technology is creating new marketplaces. The paper goes through all fourteen chapters of the book, which show how technology is changing the face of products offered today and how people are spending their money.
"Chris Anderson has compiled research for almost two years to define new marketplaces that in his mind are originating with the technological advances of today. Ebooks, iTunes, and Amazon.com are all examples of attempting to give people what they want, as individuals are determining what it is they are looking for. Several years ago, Anderson points out, that there were very few choices for people to turn to. This, in turn, made all viewers of television "Seinfeld" or "The Simpsons" connoisseurs. However, today, with mainstream shifting paradigms, it is much easier for individuals to log on to iTunes and simply see what it is people are purchasing, and see for yourself what the fuss is about. In a sense, Anderson argues that technological impact is changing the face of the products offered today, and how people are spending their money."
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