"The Character of a Corporation"

Paper Summary:

This paper examines how in "The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business", authors Rob Goffee and Gareth Jones discuss the broad significance of culture in large organizations. It looks at how Goffee and Jones base their book's premise on sound sociological theory related to the concepts of sociability and solidarity. It also examines how the authors outline four basic types of corporate culture characters based on the levels of solidarity and sociability within an organization: networked, communal, fragmented and mercenary.

From the Paper:

"Goffee and Jones begin by explaining the importance of organizational culture, which they describe as being the "ultimate paradox of business," (8). According to the authors, "no business strategy or program can or will succeed without the appropriate organizational culture in place," (8). Organizational culture is therefore one of the most underestimated ingredients in the success of a company, probably because culture cannot be calculated. More often than not, business leaders and employees recognize the consequences of their organization's culture before understanding what organizational culture actually entails. An organization's culture refers to its social dynamic as well as to its rules, regulations, and relationships."

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