On Chapter 10 in "Business Driven Technology"

Paper Summary:

This paper takes a detailed look at Chapter 10 of "Business Driven Technology" and summarizes its main points. The paper discusses the importance of supply chain management and its effects on corporate strategy. It also discusses technology driven platforms (such as, e-commerce) and how they are used to solve business issues or improve business processes.

From the Paper:

"Strategy should be the first component of supply chain management because supply chain solutions should support corporate strategy rather than drive corporate strategy. This is where the topic of supply chain management as a business solution becomes extremely relevant. Supply chain management solutions should be chosen for their unique fit with the company's corporate strategy. The authors make this point quite effectively by introducing the reader to a series of large corporations that have made themselves the benchmarking standard for supply chain solutions across many industries through their supply chain management strategies: Dell, Nokia, IBM, Wal-Mart, and The Home Depot, to name a few (Baltzan & Phillips 125). The importance of supply chain management and its integration into corporate strategy is demonstrated by these authors' close association of how these large, multi-national firms have leverage the supply chain for competitive differentiation as opposed to a particular marketing campaign. The point is that while sales and marketing are important business functions for maintaining growth, the supply chain and its management are even more critical for establishing and maintaining profitability."

Sample of Sources Used:

• Baltzan, Paige & Amy Phillips. Business Driven Technology. Mcgraw-Hill College, New York; 2007.

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