"Nuts!"

Paper Summary:

The paper examines the book "Nuts!" by Kevin and Jackie Freiberg who tell the history of Southwest as well as the business savvy of Herb Kelleher, Southwest's Chairman, President and CEO. The paper outlines the book's discussion on different elements of Herb Kelleher's success and business plan, from how the company hires, to staying small, to having fun at work, to unconventional advertising, to puting employees first and developing a company of leaders. The writer feels that many people could learn a lot from Kelleher, as well as from this book.

From the Paper:

"The authors discuss many different elements of Herb Kelleher's success and business plan, from how the company hires, to staying small, to having fun at work, to unconventional advertising, to making employees first, and developing a company of leaders. In chapter 7, the authors describe how important it is to get rid of bureaucracy and think more like an entrepreneur. The chapter starts with a story of how southwest employees flew to Chicago due to rumors of Midway Airlines going out of business."

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