A discussion of the content of the five parts of David Croteau and William Hoynes' book, "Media/ Society: Industries, Images and Audiences."
Written in 2009; 895 words; 1 sources; MLA; $ 31.95
Paper Summary:
This paper discusses the media and society, including issues related to audience, representations and globalization in today's world. It specifically summarizes and discusses David Croteau and William Hoynes' book, "Media/ Society: Industries, Images and Audiences." The paper describes each of the five parts of the book and discusses their content.
Table of Contents:
Part I: Media/ Society
Part II: Media Industry and the Social World
Part III: Media Representations of the Social World
Part IV: Audience
Part V: Globalization and the Future
From the Paper:
"Although 'the media' has always existed, in terms of word-of-mouth and folklore, the advent of print created something new: a mass media that could extend far beyond the borders of the places that produced it. This fundamentally changed the nature of human social relations. The media is both produced by human social relations and is changed by shifts in human social relations (16-18). For example, the modern American Civil Rights movement sought to end segregation. Negative media images of African-Americans had reinforced the values of racist society. However the images of nonviolent civil disobedience on the nation's television screens created a groundswell of political support to change the laws at the federal level, and thus changed all American society. A social movement was produced in part by the media changed society through the media (27)."
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