"Lords of the Harvest"

Paper Summary:

The paper examines "Lords of the Harvest" that explores whether genetically engineered foods are safe to eat and whether they harm the environment. The paper discusses the Monsanto company and their commercial strategy that would get their items not just on the shelves of stores but into the consciousness of consumers. The paper then compares Jason Salfi's Comet Skateboard company and its model with Monsanto's business model. The paper shows how while the two organizations are very much unalike, they both tried something new in business.

From the Paper:

"The book by Daniel Charles brings attention to an issue that is vitally important to consumers, scientists, and political leaders, genetically engineered foods. Are these products safe to eat? Do they in any way harm the environment? These are the questions Charles poses and attempts to answer, although he says in his Prologue, "This book is not an argument. It's the product of a personal search for understanding." In that context, it is clear that Charles is not attempting to preach to his readers, or necessarily attack Monsanto and the other companies dabbling or diving into biotechnology."

Sample of Sources Used:

• Charles, Daniel. Lords of the Harvest: Biotech, Big Money, and the Future of Food. Cambridge:Perseus Publishing, 2001.
• Comet Skateboards. "Phoresia Interview with Jason Salfi." Retrieved April 15, 2008, fromhttp://blog.cometriders.org/?p=41.
• The Integrators. "Bringing fundamental change to everyday life." Retrieved April 16, 2008, fromhttp://www.inc.com.

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